With over 2,000 new sellers joining the Amazon marketplace every day, you must always know what your competitors are up to. To get ahead, you need to know precisely what your competitors are doing: how they price their products, where they source their materials, what their product quality is like, how they market their products, what’s in their listing content, and so on. You can use Estimate Amazon Sales to increase your business.
1. Determine which keywords your competitors rank for
If you want your products to appear when a buyer searches for them, make sure you’re using the correct keywords and keyword phrases. You can be missing out on potential impressions and sales if you don’t.
While you can figure out what phrases you want to target without using software, keyword research tools can save you time and effort. You can check the keywords your competitors are using and ranking for, as well as other valuable indicators, by utilizing Jungle Scout’s Keyword Scout.
2. Examine the listings of your competition.
This is where you will see any potential flaws in your rivals’ listings. You can learn from your competitors’ listing optimization strategies and apply what you’ve learned to improve your listing.
3. On Amazon, images are a significant selling element
As a buyer cannot touch, feel, or see a product before purchasing it, you must ensure that your listing has the highest-quality photographs and info graphics possible. Examine the main photos of each of your competitors in the search results below.
4. Keep an eye on what your competitors are charging.
Customer purchase behavior is heavily influenced by pricing, particularly on Amazon. When consumers choose between two similar products with similar review scores, they will almost always choose the less expensive one.
To establish a product’s long-term viability, it is critical to understand the market’s price history. It may not be a good market to enter if the price of the goods you’re selling or interested in selling swings regularly.
5. Keep a note of your competition’s monthly sales.
Following your competitors’ sales will give you a decent idea of how much inventory they are moving and how much profit they are earning. It also tells you whether or not the niche or market in question is healthy.
You do not want to invest in a market that is declining or experiencing low demand. The ability to track sales increases your trust in the goods you choose to offer. Launching a product that no one wants to buy is the last thing you want to do.
Final thoughts
The way you brand and advertise your items and those of your competitors might influence a customer’s choice to buy. The tone of the listing description, product photos, packaging design, good content, and how the company connects with its customers all play this role.
You should also check into their marketing activities outside of Amazon, such as their social media presence. Social media heavily influence Ecommerce and brand awareness. More than half of consumers have bought something after hearing about it on social media.